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Free Live Workshop
Google Changed the Search Bar. Now What?
Google is changing from a place where customers find businesses into a place where customers get answers.
Join this free live workshop to find out what that means for your business, how AI decides who gets mentioned, and what you need to pay attention to now.
The Search Bar Changed. So Did the Question.
You’ve probably noticed it yourself. You Google something and instead of digging through a page of links, you get an answer. Faster. Easier. Often without clicking anywhere.
As a customer, it’s great. As a business owner? That’s where things get uncomfortable.
Because your customers are doing the same thing. They’re asking Google and AI:
“Who’s the best company for this?”
“Who should I call?”
“Who can help me near me?”
And increasingly, AI isn’t just helping them search. It’s helping them choose.
So here’s the question: Does it choose you?
You might rank well on Google. You might have hundreds of reviews. You might have a great website and years of experience. But none of that automatically tells you what AI knows about your business, how much it trusts what it finds, or whether it recommends you when a potential customer asks.
And if your competitors are showing up in those answers while you’re not? You may never even know you were considered.
That’s why we created: Google Changed the Search Bar. Now What?
In this live workshop, we’ll unpack what actually changed, how AI-powered search forms its answers, and the five signals that decide whether your business gets found, understood and recommended.
You won’t leave with another giant DIY marketing checklist. You’ll leave knowing how this new search world works, what matters now, and the question every business needs to answer:
“When my customers ask AI who to hire, where do I stand?”
This Is a LIVE Workshop
Join us live as we break down what Google’s changing search experience means for your business, how AI decides which businesses to surface, and what you need to know about your own visibility.
Time
Length
60 minutes
Location
Live Online
Can’t make it live?
Register anyway and we’ll send you the workshop recording.
Investment:
FREE
Can't make it live? Register anyway.
You’ll get access to the full recording.
Here's What We'll Cover...
Google Changed the Search Bar. Here’s What Actually Changed
Why search is shifting from “here are some links” to “here’s your answer” and what that means when customers are looking for a business like yours.
Rankings vs. Recommendations
Why ranking well in traditional search doesn’t necessarily answer the new question that matters: “Will AI recommend us?”
Mentions and Citations, in Plain English
The two ways your business can show up inside an AI answer, and why they replaced the blue link you spent twenty years chasing.
The Questions Your Customers Are Really Asking
Why searches are becoming longer, more specific and more conversational, and how that changes which businesses get considered.
Why Every AI Gives a Different Answer
Why ChatGPT, Gemini, Perplexity and Google all answer the same question differently, and why searching for your own business is the one test you can’t trust.
The Competitor You Didn’t Know Was Beating You
What happens when AI repeatedly mentions another business in answers where you expected yours to appear?
The Invisible Visibility Gap
You can have a good website, strong reviews and solid Google rankings and still have no clear idea how visible your business is inside AI-generated answers.
What This Looks Like on a Real Report
We’ll walk a real AI visibility report screen by screen, so you know exactly what you’re looking at when you get yours.
The 5 Signals of AI Visibility
During the workshop, we’ll unpack the five signals AI listens to when it decides which business to recommend. One thing to assess for each.
Make Your Site Readable to Machines
Clean structure and the right markup, so AI can understand who you are, what you do and where you operate.Answer the Questions Customers Actually Ask
Plain language, real FAQs, and pages that clearly say who you serve and what you solve.Publish the Specifics AI Quotes
Fresh, factual, specific content. Real prices, real timelines, real local detail. One genuinely useful post beats ten generic ones.Make Your Reviews Impossible to Ignore
“Who has the best reputation?” is one of the most common things people ask AI. Your review count, rating and responses are how it answers.Get Credible Sites Talking About You
Local media, directories, industry sites, Reddit threads. What others say is how AI verifies you’re real, established and trusted.
Not so you can add five more jobs to your marketing list. So you understand what may determine whether your business gets mentioned when customers start asking AI who to hire.
And You’ll Get These Bonuses
Bonus #1: Your AI Visibility Report Card
See how your business shows up in AI search, where you may be getting overlooked, and what deserves attention first. One of our specialists will personally walk you through your results and recommendations, including what to re-check each month so you can watch it move.Bonus #2: Your Competitor Visibility Snapshot
See which competitors AI is recommending, where they may have an edge, and how your business compares.Bonus #3: Lifetime Workshop Recording
Get lifetime access to the full recording so you can watch, rewatch, or catch up anytime.